A fresh look at consumers' discounting of discounts in online and bricks-and-mortar shopping contexts
Monika Kukar-Kinney, Jeffrey R. Carlson (Robins School of Business, University of Richmond, United States)
| Year of publication: |
2015
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|---|---|
| Authors: | Kukar-Kinney, Monika ; Carlson, Jeffrey R. |
| Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 622691-7. - Vol. 32.2015, 4, p. 442-444
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| Subject: | Price promotions | Discounting | Retailing | Online buying | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing | Rabatt | Rebate | Verkaufsförderung | Sales promotion | Niedrigpreisstrategie | Low-cost strategy | Discounter | Discounters | Preismanagement | Pricing strategy | Diskontierung | Einzelhandel | Retail trade | Preisdifferenzierung | Price discrimination | Electronic Commerce | E-commerce |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.ijresmar.2015.09.001 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011428935