A fuzzy logic approach for the assessment of online customers
Nicolas Werro; Henrik Stormer
| Year of publication: |
2012
|
|---|---|
| Authors: | Werro, Nicolas ; Stormer, Henrik |
| Published in: |
E-marketing ; Vol. 1. - Hershey, PA : Business Science Reference. - 2012, p. 350-367
|
| Subject: | Spezialkleidung | Workwear | Online-Handel | Online retailing | Beziehungsmarketing | Relationship marketing | Kundendaten | Customer data | Fuzzy-Set-Theorie | Fuzzy sets | Bremen |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section ; Fallstudie ; Case study |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009575371