A fuzzy topsis approach for market segment evaluation and selection

Bibhuti Bhusan Tripathy, Sarbjit Singh

Year of publication:	2022
Authors:	Tripathy, Bibhuti Bhusan ; Oberoi, Sarbjit Singh
Subject:	Competitive advantage in business \| Fuzzy numbers \| fuzzy theory \| fuzzy TOPSIS \| market segment selection \| Marketing \| Multi-criteria decision-making (MCDM) \| Organizational performance \| TOPSIS method \| Fuzzy-Set-Theorie \| Fuzzy sets \| Multikriterielle Entscheidungsanalyse \| Multi-criteria analysis \| Marktsegmentierung \| Market segmentation \| Wettbewerbsvorteil \| Competitive advantage

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Type of publication:	Article
Type of publication (narrower categories):	Aufsatz in Zeitschrift ; Article in journal
Language:	English
Other identifiers:	10.25102/fer.2022.02.03 [DOI]
Source:	ECONIS - Online Catalogue of the ZBW

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