A game-theoretic analysis for creative mid-roll ads on a content platform
Shaofu Du, Zaichen Luo and Li Hu
| Year of publication: |
2025
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|---|---|
| Authors: | Du, Shaofu ; Luo, Zaichen ; Hu, Li |
| Published in: |
International journal of production research. - London [u.a.] : Taylor & Francis, ISSN 1366-588X, ZDB-ID 1485085-0. - Vol. 63.2025, 11, p. 4217-4237
|
| Subject: | advertising mode | creative mid-roll ad | innovation andinfrastructure | membership | pre-roll ad | Video platform | Kreativität | Creativity | Digitale Plattform | Digital platform | Werbung | Advertising | Innovation | Spieltheorie | Game theory | Werbewirtschaft | Advertising industry | Online-Marketing | Internet marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/00207543.2024.2439373 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015445307