A Game Theoretic Framework for Competing/Cooperating Retailers under price and advertising dependent demand
Year of publication: |
2015-03-29
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Authors: | Dridi, Dhouha ; Ben Youssef, Slim |
Institutions: | Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München |
Subject: | game theory | supply chain | pricing | advertising | cooperative advertising | retail competition | retail cooperation | cooperation |
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