A generational investigation and sentiment and emotion analyses of female fashion brand users on Instagram in Sub-Saharan Africa
Ali B. Mahmoud, Dieu Hack-Polay, Nicholas Grigoriou, Iris Mohr, Leonora Fuxman
| Year of publication: |
2021
|
|---|---|
| Authors: | Mahmoud, Ali B. ; Hack-Polay, Dieu ; Grigoriou, Nicholas ; Mohr, Iris ; Fuxman, Leonora |
| Subject: | Social media marketing analytics | Instagram | Fashion | Attitudes | Consumer behaviour | Emotion analysis | Sentiment analysis | Female consumers | Sub-Saharan Africa | Konsumentenverhalten | Emotion | Mode | Social Web | Social web | Subsahara-Afrika | Frauen | Women | Online-Marketing | Internet marketing | Markenführung | Brand management | Zentralafrika | Central Africa | Werbewirkung | Advertising effects |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1057/s41262-021-00244-8 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012601213