A good signal : how firms can utilize country of origin as a strategic analytical tool
Rafid Ur Rahman, Martin Heinberg, Sourindra Banerjee, and Constantine S. Katsikeas
| Year of publication: |
2024
|
|---|---|
| Authors: | Rahman, Rafid Ur ; Heinberg, Martin ; Banerjee, Sourindra ; Katsikeas, Constantine S. |
| Subject: | country of origin | consumer analytics | consumer purchase value | COO diversity | consumer-based strategy | high-involvement product | Konsumentenverhalten | Consumer behaviour | Herkunftsbezeichnung | Designation of origin | Ursprungsregeln | Rules of origin | Marketingmanagement | Marketing management | Markenimage | Brand image |
freely available
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/1069031X241254038 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015165187