A graph-based recommendation system leveraging cosine similarity for enhanced marketing decisions
Tomasz Smutek, Marcin Kowalski, Olena Ivashko, Robert Chmura, Justyna Sokołowska-Woźniak
| Year of publication: |
2024
|
|---|---|
| Authors: | Smutek, Tomasz ; Kowalski, Marcin ; Ivashko, Olena ; Chmura, Robert ; Sokołowska-Woźniak, Justyna |
| Subject: | Recommendation system | cosine similarity | customer behavior analysis | Personalisierung | Personalization | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.35808/ersj/3389 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014543584