A graphical point process framework for understanding removal effects in multi-touch attribution
Jun Tao, Qian Chen, James W. Snyder, Arava Sai Kumar, Amirhossein Meisami, Lingzhou Xue
| Year of publication: |
2025
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|---|---|
| Authors: | Tao, Jun ; Chen, Qian ; Snyder, James W. ; Kumar, Arava Sai ; Meisami, Amirhossein ; Xue, Lingzhou |
| Published in: |
Management science : journal of the Institute for Operations Research and the Management Sciences. - Hanover, Md. : INFORMS, ISSN 1526-5501, ZDB-ID 2023019-9. - Vol. 71.2025, 9, p. 7312-7332
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| Subject: | Granger causality | graphical model | high-dimensional statistics | multi-touch attribution | point process | Kausalanalyse | Causality analysis | Theorie | Theory | Deskriptive Statistik | Descriptive statistics |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1287/mnsc.2023.00457 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015532067