A gravitational model of international retail market selection
Year of publication: |
2011
|
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Authors: | Alexander, Nicholas ; Rhodes, Mark J. ; Myers, Hayley |
Published in: |
International marketing review. - Bingley : Emerald Publishing Limited, ISSN 0265-1335, ZDB-ID 859767-4. - Vol. 28.2011, 2, p. 183-200
|
Subject: | Internationaler Markteintritt | International market entry | Einzelhandel | Retail trade | Organisationale Entscheidung | Organizational decision-making | Führungskräfte | Managers |
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