A hidden Markov model of customer relationship dynamics
Oded Netzer; James M. Lattin; V. Srinivasan
| Year of publication: |
2008
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|---|---|
| Authors: | Netzer, Oded ; Lattin, James M. ; Srinivasan, V. |
| Published in: |
Marketing science. - Catonsville, MD : INFORMS, ISSN 0732-2399, ZDB-ID 883054-X. - Vol. 27.2008, 2, p. 185-204
|
| Subject: | Beziehungsmarketing | Relationship marketing | Markov-Kette | Markov chain | Bayes-Statistik | Bayesian inference |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003708880