A hierarchical Bayesian network-based approach to keyword auction
Liwen Hou
| Year of publication: |
2015
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|---|---|
| Authors: | Hou, Liwen |
| Published in: |
IEEE transactions on engineering management : EM. - New York, NY : IEEE, ISSN 0018-9391, ZDB-ID 160438-7. - Vol. 62.2015, 2, p. 217-225
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| Subject: | Back-propagation (BP) artificial neural network (ANN) | hierarchical Bayesian network (BN) | keyword auctions | parameter learning | return on investment (ROI) prediction | Bayes-Statistik | Bayesian inference | Auktionstheorie | Auction theory | Neuronale Netze | Neural networks | Return on Investment | Return on investment | Prognoseverfahren | Forecasting model | Lernprozess | Learning process | Online-Marketing | Internet marketing | Auktion | Auction |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010528839