A high-performance turnkey system for customer lifetime value prediction in retail brands
Yan Yan, Nicholas Resnick
| Year of publication: |
2024
|
|---|---|
| Authors: | Yan, Yan ; Resnick, Nicholas |
| Subject: | Churn prediction | Customer data platform | Customer lifetime value | Ensemble modeling | Marketing analytics | Kundenwert | Customer value | Beziehungsmarketing | Relationship marketing | Prognoseverfahren | Forecasting model | IT-gestütztes Marketing | Computer-assisted marketing | Kundendaten | Customer data |
| Description of contents: | Description [doi.org] |
freely available
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s11129-023-09272-x [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015127375