A higher-order model of risk propensity
Year of publication: |
2009
|
---|---|
Authors: | Sharma, Dheeraj ; Alford, Bruce L. ; Bhuian, Shahid N. ; Pelton, Lou E. |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 62.2009, 7, p. 741-744
|
Subject: | Risikopräferenz | Risk attitude | Konsumentenverhalten | Consumer behaviour | Luftverkehr | Air transport | USA | United States |
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