A Holistic Approach to Countertrade - Understanding countertrade requires a global and interactive perspective
| Year of publication: |
1998
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|---|---|
| Authors: | Fletcher, Richard |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 1201244. - Vol. 27.1998, 6, p. 511-528
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