A Larger Slice or a Larger Pie? An Empirical Investigation of Bargaining Power in The Distribution Channel
Year of publication: |
2019
|
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Authors: | Draganska, Michaela |
Other Persons: | Klapper, Daniel (contributor) ; Villas-Boas, Sofia (contributor) |
Publisher: |
[2019]: [S.l.] : SSRN |
Subject: | Verhandlungsmacht | Bargaining power | Vertriebsweg | Distribution channel | Verhandlungstheorie | Bargaining theory | Deutschland | Germany | Nash-Gleichgewicht | Nash equilibrium | Kaffeehandel | Coffee trade |
Description of contents: | Abstract [papers.ssrn.com] |
Extent: | 1 Online-Ressource |
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Type of publication: | Book / Working Paper |
Language: | English |
Notes: | In: Marketing Science, Vol. 29, No. 1, January–February 2010, pp. 57–74. doi 10.1287/mksc.1080.0472 Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments September 28, 2010 erstellt Volltext nicht verfügbar |
Source: | ECONIS - Online Catalogue of the ZBW |
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