A larger slice or a larger pie? : an empirical investigation of bargaining power in the distribution channel
Michaela Draganska; Daniel Klapper; Sofia B. Villas-Boas
| Year of publication: |
2010
|
|---|---|
| Authors: | Draganska, Michaela ; Klapper, Daniel ; Villas-Boas, Sofia |
| Published in: |
Marketing science. - Catonsville, MD : INFORMS, ISSN 0732-2399, ZDB-ID 883054-X. - Vol. 29.2010, 1, p. 57-74
|
| Subject: | Kaffeehandel | Coffee trade | Vertriebsweg | Distribution channel | Verhandlungsmacht | Bargaining power | Verhandlungstheorie | Bargaining theory | Nash-Gleichgewicht | Nash equilibrium | Deutschland | Germany |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003973166