A Link between Self-monitoring and Prestige-related Consumer Knowledge? Preliminary Evidence from North America and Europe
Year of publication: |
2002
|
---|---|
Authors: | Czellar, Sandor |
Publisher: |
Université <Genève> / Section des Hautes Etudes Commerciales |
Subject: | Verbraucherforschung | consumer research | Empirische Forschung | empirical research | Selbstkontrolle | SELF CONTROL | Motivationsforschung | motivation | Sozialstatus | social state |
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