A Link between Self-monitoring and Prestige-related Consumer Knowledge? Preliminary Evidence from North America and Europe

In response to a call by Gangestad and Snyder (2000), this paper is a preliminary step in the investigation of status-oriented motivation in self-monitoring theory. A word association task with four student samples (US, UK, Quebec and Switzerland) shows that the nature of the link between prestige-related knowledge and self-monitoring level varies substantially between the four national samples.(...)

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Year of publication:	2002
Authors:	Czellar, Sandor
Publisher:	Université <Genève> / Section des Hautes Etudes Commerciales
Subject:	Verbraucherforschung \| consumer research \| Empirische Forschung \| empirical research \| Selbstkontrolle \| SELF CONTROL \| Motivationsforschung \| motivation \| Sozialstatus \| social state

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Introduction
Theoretical background and hyothesis
Methodology
Results
Future research
References
Tables