A little something for me and maybe for you, too : promotions that relieve guilt
Year of publication: |
2010
|
---|---|
Authors: | Lee-Wingate, Sooyeon ; Corfman, Kim P. |
Published in: |
Marketing letters : a journal of research in marketing. - Dordrecht [u.a.] : Springer, ISSN 0923-0645, ZDB-ID 1031012-5. - Vol. 21.2010, 4, p. 385-395
|
Subject: | Verkaufsförderung | Sales promotion | Haushaltsausstattung | Household equipment | Konsumentenverhalten | Consumer behaviour | Emotion | Experiment |
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