A longitudinal analysis of country image and brand origin effects
Peter Magnusson, Srdan Zdravkovic and Stanford A. Westjohn
| Year of publication: |
2022
|
|---|---|
| Authors: | Magnusson, Peter ; Zdravkovic, Srdan ; Westjohn, Stanford A. |
| Subject: | Brand origin recognition accuracy | Country image | Country of association | Country of origin | Global branding | Herkunftsbezeichnung | Designation of origin | Markenimage | Brand image | Konsumentenverhalten | Consumer behaviour | Ursprungsregeln | Rules of origin | Internationales Marketing | International marketing | Markenführung | Brand management | Markenartikel | Brand |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/IMR-07-2021-0228 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013396342