A longitudinal examination of internet-based customer service system usage in small companies
David W. Palmer, Alexander E. Ellinger, Arthur Allaway and Giles D'Souza
| Year of publication: |
2012
|
|---|---|
| Authors: | Palmer, David W. ; Ellinger, Alexander E. ; Allaway, Arthur ; D'Souza, Giles |
| Published in: |
The journal of business & industrial marketing. - Bingley : Emerald Publishing Limited, ISSN 0885-8624, ZDB-ID 649550-3. - Vol. 27.2012, 1, p. 29-40
|
| Subject: | B-to-B-Marketing | Business-to-business marketing | IT-gestütztes Marketing | Computer-assisted marketing | Internet | Innovationsdiffusion | Innovation diffusion | KMU | SME | Kundenservice | Customer service | Zahnarztpraxis | Dental practice | USA | United States |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009511274