A longitudinal perspective of the determinants of B2B service firms' internationalisation performance
Year of publication: |
2024
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Authors: | Khan, Huda ; Sardana, Deepak ; Gupta, Narain ; Lee, Richard ; Zhu, Ying ; Jain, Anshul |
Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 1873-2062, ZDB-ID 2012747-9. - Vol. 123.2024, p. 173-187
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Subject: | B2B services | Demand dispersion | Firm size | Political distance | Scope of internationalisation | Lieferantenmanagement | Supplier relationship management | Betriebsgröße | Dienstleistungssektor | Service industry | Globalisierung | Globalization | B-to-B-Marketing | Business-to-business marketing | Unternehmensdienstleistung | Business services | KMU | SME | Multinationales Unternehmen | Transnational corporation |
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