A machine learning approach to cluster destination image on Instagram
Veronika Arefieva, Roman Egger, Joanne Yu
| Year of publication: |
2021
|
|---|---|
| Authors: | Arefieva, Veronika ; Egger, Roman ; Yu, Joanne |
| Published in: |
Tourism management : research, policies, practice. - Amsterdam [u.a.] : Elsevier Science, ISSN 0261-5177, ZDB-ID 802245-8. - Vol. 85.2021, p. 1-11
|
| Subject: | Destination image | Instagram | Machine learning | Marketing | Semiotics | Tourism photography | Künstliche Intelligenz | Artificial intelligence | Destinationsmanagement | Destination management | Tourismusmarketing | Tourism marketing | Social Web | Social web | Semiotik | Markenimage | Brand image | Tourismusregion | Tourism destination |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.tourman.2021.104318 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012514390