A MAGYAR BAROMFI ÁGAZAT AKTUÁLIS PROBLÉMÁI

We analyzed the existing situation of poultry sector with industrial experts and professionals of “Generating projects based on sector specific innovation in the poultry sector” symposium organized by University of Debrecen Centre for Agricultural Sciences Faculty of Agricultural Business and Rural Development in 2007. The objective of the study is to identify major problems and their main causal relationships of Hungarian poultry sector, and also prepare problem tree and objective structure related to the development of this industry, which could be proper base for a strategy and generating sector specific innovation. The problem tree based on sector approach is a graphical arrangement of problems differentiated according to ‘causes’ and ‘effects,’ joined by a core problem. The core problem of the Hungarian poultry sector is the falling international competitiveness of this industry. It was caused by rising of home and international market defenselessness and objective indicators. The problems are converted through simple rewording into specific objectives also, and the chart then presents a ‘means-ends’ relationship.