A market segmentation approach to esteem and efficacy in information search
Melissa Bishop; Nelson Barber
| Year of publication: |
2012
|
|---|---|
| Authors: | Bishop, Melissa ; Barber, Nelson |
| Published in: |
The journal of consumer marketing. - Bingley : Emerald Publishing Limited, ISSN 0736-3761, ZDB-ID 630151-4. - Vol. 29.2012, 1, p. 13-21
|
| Subject: | Konsumentenverhalten | Consumer behaviour | Informationsverhalten | Information behaviour | Selbstevaluation | Self-assessment | Online-Marketing | Internet marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009565325