A market segmentation study of solo travel intentions and constraints
Elaine Chiao Ling Yang, Austin Rong Da Liang and Jie Heng Lin
| Year of publication: |
2025
|
|---|---|
| Authors: | Yang, Elaine Chiao Ling ; Liang, Austin Rong Da ; Lin, Jie Heng |
| Subject: | solo travel | market segmentation | constraint | self-construal | fuzzy clustering | Marktsegmentierung | Market segmentation | Urlaubsverhalten | Holiday behaviour | Clusteranalyse | Cluster analysis | Zielgruppe | Target group | Tourismusmarketing | Tourism marketing |
freely available
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/10963480231163517 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015192992