A market segmentation study of solo travel intentions and constraints
Elaine Chiao Ling Yang, Austin Rong Da Liang and Jie Heng Lin
| Year of publication: |
2025
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|---|---|
| Authors: | Yang, Elaine Chiao Ling ; Liang, Austin Rong Da ; Lin, Jie Heng |
| Published in: |
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education. - Thousand Oaks, Calif. : Sage, ISSN 1557-7554, ZDB-ID 2202405-0. - Vol. 49.2025, 1, p. 132-145
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| Subject: | solo travel | market segmentation | constraint | self-construal | fuzzy clustering | Marktsegmentierung | Market segmentation | Urlaubsverhalten | Holiday behaviour | Clusteranalyse | Cluster analysis | Zielgruppe | Target group | Tourismusmarketing | Tourism marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/10963480231163517 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015192992