A marketing manager's view on successful high tech launch strategies
Erik Jan Hultink & Jan P. L. Schoormans
| Year of publication: |
1994
|
|---|---|
| Authors: | Hultink, Erik J. |
| Other Persons: | Schoormans, Jan P. L. (contributor) |
| Publisher: |
Rotterdam : RIBES, Erasmus Universiteit |
| Subject: | Innovationsmanagement | Innovation management | Marketing | Theorie | Theory | Marketingmanagement | Spitzentechnologie | Produkteinführung | Strategisches Management |
| Extent: | 22 S. |
|---|---|
| Series: | Working papers / Centre for Market driven Innovations : WP. - Rotterdam : RIBES, Erasmus Universiteit, ISSN 0921-0180, ZDB-ID 1393824-1. - Vol. WP 94-02 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Arbeitspapier ; Working Paper ; Graue Literatur ; Non-commercial literature |
| Language: | English |
| ISBN: | 90-5086-152-0 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013421254