A "meta-analysis" of multibrand, multioutlet channel systems
Eunkyu Lee; Richard Staelin; Weon Sang Yoo; Rex Du
| Year of publication: |
2013
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|---|---|
| Authors: | Lee, Eunkyu ; Staelin, Richard ; Yoo, Weon Sang ; Du, Rex Yuxing |
| Published in: |
Management science : journal of the Institute for Operations Research and the Management Sciences. - Catonsville, MD : INFORMS, ISSN 0025-1909, ZDB-ID 206345-1. - Vol. 59.2013, 9, p. 1950-1969
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| Subject: | channel coordination | channel structure | demand formulation | multichannel pricing | product line pricing | Vertriebsweg | Distribution channel | Preismanagement | Pricing strategy | Theorie | Theory | Meta-Analyse | Meta-analysis |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010194864