A meta-analysis of online trust relationships in e-commerce
Year of publication: |
May 2017
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Authors: | Kim, Yeolib ; Peterson, Robert A. |
Published in: |
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation. - New York, NY : Marketing EDGE, ISSN 1094-9968, ZDB-ID 1424950-9. - Vol. 38.2017, p. 44-54
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Subject: | Online trust | E-commerce | Consumer behavior | Meta-analysis | Moderator analysis | E-Business | E-business | Vertrauen | Confidence | Meta-Analyse | Online-Handel |
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