A meta-analysis of online trust relationships in e-commerce
Year of publication: |
May 2017
|
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Authors: | Kim, Yeolib ; Peterson, Robert A. |
Published in: |
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation. - Thousand Oaks, CA : SAGE Publishing, ISSN 1094-9968, ZDB-ID 1424950-9. - Vol. 38.2017, p. 44-54
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Subject: | Online trust | E-commerce | Consumer behavior | Meta-analysis | Moderator analysis | Electronic Commerce | Konsumentenverhalten | Consumer behaviour | Meta-Analyse | Vertrauen | Confidence | Online-Handel | Online retailing | Beziehungsmarketing | Relationship marketing | Bibliometrie | Bibliometrics |
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