A meta-analysis on the effects of product scarcity
Year of publication: |
2023
|
---|---|
Authors: | Ladeira, Wagner Junior ; Lim, Weng Marc ; Santini, Fernando de Oliveira ; Rasul, Tareq ; Perin, Marcelo Gattermann ; Altinay, Levent |
Published in: |
Psychology & marketing. - New York, NY : Wiley Interscience, ISSN 1520-6793, ZDB-ID 2002068-5. - Vol. 40.2023, 7, p. 1267-1279
|
Subject: | heterogeneity | meta-analysis | product cue | product scarcity | purchase decision | scarcity cue | theory development | Meta-Analyse | Meta-analysis | Konsumentenverhalten | Consumer behaviour | Kaufentscheidung | Purchase decision | Produktivität | Productivity | Bibliometrie | Bibliometrics |
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