A meta-analytic review of mobile advertising research
Year of publication: |
2021
|
---|---|
Authors: | Maseeh, Haroon Iqbal ; Jebarajakirthy, Charles ; Pentecost, Robin ; Ashaduzzaman, Md. ; Griffith, Denni Arli ; Weaven, Scott |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 136.2021, p. 33-51
|
Subject: | MASEM | Meta-analysis | Mobile advertising | Mobile marketing | Path-analysis | Meta-Analyse | Japan | Mobilkommunikation | Mobile communications | Mobile Marketing | Online-Marketing | Internet marketing | Werbung | Advertising | Werbewirkung | Advertising effects | Mobile Business | Mobile business | Mobiltelefon | Mobile phone |
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