A method for the optimization of product development resource allocation.

This thesis presents a model designed to optimize the allocation of corporate resources required for the success of a product in the marketplace. The product development resources used in the model are: market research, applied research, product design, cost reduction and advertising.

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Authors:	Worp, Nicholas Jacob.
Institutions:	Florida Atlantic University
Subject:	Business Administration \| Management \| Engineering \| Industrial \| Computer Science

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Type of publication:	Other
Language:	English
Notes:	Masters Abstracts International
Source:	BASE

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