A mixed-methods study of marketing students' game-playing motivations and gamification elements
Minna-Maarit Jaskari and Henna Syrjälä
| Year of publication: |
2023
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|---|---|
| Authors: | Jaskari, Minna-Maarit ; Syrjälä, Henna |
| Published in: |
Journal of marketing education : JME. - Thousand Oaks, Calif. : Sage, ISSN 1552-6550, ZDB-ID 2020298-2. - Vol. 45.2023, 1, p. 38-54
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| Subject: | cluster analysis | game-playing motivations | gamification | higher education | marketing education | mixed-method | Studierende | Students | Motivation | Clusteranalyse | Cluster analysis | Hochschule | Higher education institution | Gamification | Betriebswirtschaftsstudium | Graduate business education | Marketing | Studium | University education |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/02734753221083220 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014246067