A model for defensive marketing strategy with examples from the Europe 1992 context
Year of publication: |
1991
|
---|---|
Authors: | Calantone, Roger J. |
Other Persons: | Di Benedetto, C. Anthony (contributor) ; Harvey, Curtis E. (contributor) |
Published in: |
Journal of euromarketing. - Palmyra, PA : IMDA Press, ISSN 1049-6483, ZDB-ID 1109182-4. - Vol. 1.1991, 1, p. 9-38
|
Subject: | Marketingmanagement | Marketing management | EU-Binnenmarkt | Single European market | Theorie | Theory | EU-Staaten | EU countries |
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