A model of acceptance of augmented-reality interactive technology : the moderating role of cognitive innovativeness
Year of publication: |
2015
|
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Authors: | Huang, Tseng-Lung ; Liao, Shuling |
Published in: |
Electronic commerce research. - Dordrecht : Springer Science + Business Media Inc., ISSN 1389-5753, ZDB-ID 2106016-2. - Vol. 15.2015, 2, p. 269-295
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Subject: | Augmented-reality interactive technology | Technology acceptance model | Experiential value | Cognitive innovativeness | Kognition | Cognition | Innovationsakzeptanz | Innovation adoption | Innovation | Technischer Fortschritt | Technological change |
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