A model of consumer response to advertising music
Year of publication: |
2012
|
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Authors: | Lantos, Geofftrey P. ; Craton, Lincoln G. |
Published in: |
The journal of consumer marketing. - Bingley : Emerald Publishing Limited, ISSN 0736-3761, ZDB-ID 630151-4. - Vol. 29.2012, 1, p. 22-42
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Subject: | Werbemusik | Advertising music | Hörfunkwerbung | Radio advertising | Fernsehwerbung | Television advertising | Werbewirkung | Advertising effects | Konsumentenverhalten | Consumer behaviour | Bibliometrie | Bibliometrics |
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