A model of university choice: an exploratory approach
Year of publication: |
2007-10-31
|
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Authors: | Raposo, Mário ; Alves, Helena |
Institutions: | Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München |
Subject: | Marketing | student recruitment and selection | high institution development | strategic planning |
Extent: | application/pdf |
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Series: | |
Type of publication: | Book / Working Paper |
Classification: | I21 - Analysis of Education ; C30 - Econometric Methods: Multiple/Simultaneous Equation Models. General ; M31 - Marketing ; I23 - Higher Education Research Institutions |
Source: |
-
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MARKETING STRATEGIC PLANNING – A MODERN APPROACH WITHIN PUBLIC INSTITUTIONS’ MANAGEMENT
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