A Model of Value Creation - Supplier Behaviors and Their Impact on Reseller-Perceived Value
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|Authors:||Simpson, Penny M. ; Siguaw, Judy A. ; Baker, Thomas L.|
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 1201244. - Vol. 30.2001, 2, p. 119-134
Baker, Thomas L., (1999)
Siguaw, Judy A., (1998)
An Investigation into Potential Moderating Effects of the Relationship Between Actual and Perceived Market Orientation - This study examines the gaps between a firm's actual (self-reported) market orientation and the channel partner's perceptions of the firm's market orientation and factors that may moderate that gap. Expected differences between the measures were found, but in an unanticipated ...
Simpson, Penny M., (1999)
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