A multi-criteria, composite index methodology to measure the suitability of target markets for the hotel industry
Inma Gallego, M. Rosario González-Rodríguez, Xavier Font
| Year of publication: |
2023
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|---|---|
| Authors: | Gallego, Inma ; González-Rodríguez, M. Rosario ; Font, Xavier |
| Published in: |
Tourism management perspectives : TMP. - Amsterdam [u.a.] : Elsevier, ISSN 2211-9736, ZDB-ID 2672710-9. - Vol. 47.2023, p. 1-12
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| Subject: | Market segmentation | Target markets | Multi-criteria | Composite index | Hotels | Hotellerie | Hotel industry | Multikriterielle Entscheidungsanalyse | Multi-criteria analysis | Marktsegmentierung | Zielgruppe | Target group |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.tmp.2023.101104 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014318786