A multi-group analysis of online survey respondent data quality : comparing a regular USA consumer panel to MTurk samples
Scott M. Smith, Catherine A. Roster, Linda L. Golden, Gerald S. Albaum
| Year of publication: |
August 2016
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| Authors: | Smith, Scott M. ; Roster, Catherine A. ; Golden, Linda L. ; Albaum, Gerald S. |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 69.2016, 8, p. 3139-3148
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| Subject: | Consumer panels | Respondents | Data quality | Mechanical Turk | Internet surveys | Survey research | Datenqualität | Konsumentenverhalten | Consumer behaviour | Internet | Marktforschung | Market research | Befragung | Interview | Stichprobenerhebung | Sampling | Panel | Panel study | Datenerhebung | Data collection | Online-Befragung | Web survey | USA | United States |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2015.12.002 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011507956