A multi-method investigation of consumer response to marketing activities during life transitions
Chris Hopkins; Chales Wood; Jennifer Siemens and Mary Anne Raymond
| Year of publication: |
2014
|
|---|---|
| Authors: | Hopkins, Christopher D. ; Wood, Chales ; Siemens, Jennifer ; Raymond, Mary Anne |
| Published in: |
The journal of consumer marketing. - Bingley : Emerald Publishing Limited, ISSN 0736-3761, ZDB-ID 630151-4. - Vol. 31.2014, 1, p. 39-53
|
| Subject: | Transitions | Anticipatory | Appraisals | Liminal | Re-establishment | Konsumentenverhalten | Consumer behaviour | Systemtransformation | Economic transition | Marketing |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010254009