A multi-method study of social ties and crowdfunding success : opening the black box to get the cash inside
Year of publication: |
2019
|
---|---|
Authors: | Simon, Mark ; Stanton, Steven J. ; Townsend, Janell D. ; Kim, John |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 104.2019, p. 206-214
|
Subject: | Crowdfunding | Social ties | Anchoring | Field experiments | Controlled experiments | Soziale Beziehungen | Social relations | Soziales Netzwerk | Social network | Experiment | Feldforschung | Field research |
-
The economic returns to social interaction : experimental evidence from microfinance
Feigenberg, Benjamin, (2013)
-
Contact and group structure : a natural experiment of interracial college roommate groups
Chakravarti, Arjun, (2014)
-
Social advertising effectiveness across products : a large-scale field experiment
Huang, Shan, (2020)
- More ...
-
Aesthetic responses to prototypicality and uniqueness of product design
Stanton, Steven J., (2016)
-
Incentivized methods to generate electronic word-of-mouth : implications for the resort industry
Stanton, Steven J., (2019)
-
Simon, Mark, (2012)
- More ...