A multi-stakeholder perspective of relationship marketing in higher education institutions
Varsha Jain, Emmanuel Mogaji, Himani Sharma and Anantha S. Babbili
| Year of publication: |
2024
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|---|---|
| Authors: | Jain, Varsha ; Mogaji, Emmanuel ; Sharma, Himani ; Babbili, Anantha S. |
| Published in: |
Journal of marketing for higher education. - [Erscheinungsort nicht ermittelbar] : Routledge, ISSN 1540-7144, ZDB-ID 2095943-6. - Vol. 34.2024, 2, p. 502-520
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| Subject: | higher education marketing | relationship marketing | Relationship quality | stakeholder engagement | value co-creation | Beziehungsmarketing | Relationship marketing | Stakeholder | Hochschule | Higher education institution | Nonprofit-Marketing | Nonprofit marketing | Lieferantenmanagement | Supplier relationship management | Studierende | Students | Dienstleistungsqualität | Service quality | Kundenintegration | Customer integration | Marketingmanagement | Marketing management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/08841241.2022.2034201 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015189669