A multilevel analysis of customer engagement, its antecedents, and the effects on service innovation
Year of publication: |
March-April 2018
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Authors: | Chen, Ja-Shen ; Weng, Hua-Hung Robin ; Huang, Chio-Lun |
Published in: |
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence. - Abingdon, Oxfordshire : Routledge, ISSN 1478-3363, ZDB-ID 2101779-7. - Vol. 29.2018, 4, p. 410-428
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Subject: | customer engagement | customer rapport | sales representative integrity | service innovation | mediation effect | multilevel analysis | Konsumentenverhalten | Consumer behaviour | Kundenintegration | Customer integration | Beziehungsmarketing | Relationship marketing | Dienstleistungsqualität | Service quality | Innovation | Dienstleistung | Services | Kundenzufriedenheit | Customer satisfaction | Innovationsmanagement | Innovation management |
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