A multiple-case study on the adoption of customer relationship management and big data analytics in the automotive industry
Lala Hu and Angela Basiglio
| Year of publication: |
2024
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|---|---|
| Authors: | Hu, Lala ; Basiglio, Angela |
| Published in: |
The TQM journal : the international review of organizational improvement. - Bradford : Emerald Group Publ., ISSN 1754-274X, ZDB-ID 2420151-0. - Vol. 36.2024, 9, p. 1-21
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| Subject: | Automotive | Big data analytics | CRM | Digital marketing | Digital transformation | Beziehungsmarketing | Relationship marketing | Big Data | Big data | Kfz-Industrie | Automotive industry | Digitalisierung | Digitization | Data Mining | Data mining | IT-gestütztes Marketing | Computer-assisted marketing | Online-Marketing | Internet marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/TQM-05-2023-0137 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015417809