A multiple criteria Bayesian hierarchical model for analyzing heterogeneous consumer preferences
Jiapeng Liu, Yan Wang, Miłosz Kadziński, Xiaoxin Mao, Yuan Rao
| Year of publication: |
2024
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|---|---|
| Authors: | Liu, Jiapeng ; Wang, Yan ; Kadziński, Miłosz ; Mao, Xiaoxin ; Rao, Yuan |
| Published in: |
Omega : the international journal of management science. - Oxford [u.a.] : Elsevier, ISSN 1873-5274, ZDB-ID 1491111-5. - Vol. 128.2024, Art.-No. 103113, p. 1-19
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| Subject: | Multiple criteria decision aiding | Bayesian hierarchical model | Consumer preference analysis | Market segmentation | Preference heterogeneity | Preference sparsity | Konsumentenverhalten | Consumer behaviour | Präferenztheorie | Theory of preferences | Multikriterielle Entscheidungsanalyse | Multi-criteria analysis | Bayes-Statistik | Bayesian inference | Entscheidung | Decision | Marktsegmentierung | Konsumentenpräferenzen | Consumer preferences |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.omega.2024.103113 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015085069