A Multiple-discrete/Continuous Model of Price Promotion
| Year of publication: |
2012
|
|---|---|
| Authors: | Richards, Timothy J. ; Gómez, Miguel I. ; Pofahl, Geoffrey |
| Published in: |
Journal of retailing. - New York, NY [u.a.] : Elsevier, ISSN 0022-4359, ZDB-ID 4108024. - Vol. 88.2012, 2, p. 206-226
|