A multivariate puzzle : a comment on "Advertising research at Anheuser-Busch, Inc. (1963-68)"
Yvan Allaire
| Year of publication: |
1975
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| Authors: | Allaire, Yvan |
| Published in: |
Sloan management review. - Cambridge, Mass. : Alfred P. Sloan School of Management, ISSN 0019-848X, ZDB-ID 241848-4. - Vol. 16.1975, 3, p. 91-94
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| Type of publication: | Article |
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| Notes: | über: Ackoff, R. L. and Emshoff, J. R.: Advertising research at Anheuser-Busch, Inc. (1963-68). in obiger Zs. 1975, Winter |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001844471