A naive Bayes strategy for classifying customer satisfaction : a study based on online reviews of hospitality services
Manuel J. Sánchez-Franco, Antonio Navarro-García, Francisco Javier Rondán-Cataluña
| Year of publication: |
2019
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|---|---|
| Authors: | Sánchez-Franco, Manuel J. ; Navarro García, Antonio ; Rondán-Cataluña, Francisco Javier |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 101.2019, p. 499-506
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| Subject: | Online reviews | Hospitality services | Customer satisfaction | Text analytics | Classification models | Naive Bayes classifier | Kundenzufriedenheit | Krankenhaus | Hospital | Dienstleistungsqualität | Service quality | Klassifikation | Classification | Online-Handel | Online retailing | Virales Marketing | Viral marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2018.12.051 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012103442