A neo-institutionalist analysis of sport event leveraging strategies and tactics
Anna-Maria Strittmatter
| Year of publication: |
2017
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|---|---|
| Authors: | Strittmatter, Anna-Maria |
| Published in: |
International journal of sport management and marketing : IJSMM. - Olney, Bucks. : Inderscience Enterprises, ISSN 1475-8962, ZDB-ID 2194292-4. - Vol. 17.2017, 4/6, p. 261-282
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| Subject: | event leveraging | Youth Olymic Games | YOG | sport policy | neo-institutional theory | policy implementation | event management | Sportveranstaltung | Sport event | Event-Marketing | Event marketing | Großveranstaltung | Big event | Theorie | Theory | Sportpolitik | Sport policy | Sportmanagement | Sport management | Sport | Sports | Jugendliche | Youth |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011861924